Flybe is a regional-European airline that announced that it will start eco-labeling their flights. That is, passengers will know exactly how much carbon dioxide emissions were created on their flight. Flybe will provide a breakdown of the fuel consumption, carbon emissions and noise patterns of the aircraft used on the passengers’ trip to their bookings.
Cheap Flights writes
The labels are broken down into three parts: a local environment assessment (data concerning aircraft noise ratings and emissions at take-off and landing); a journey environment assessment (data on fuel consumption and CO2 emissions); and a passenger environment assessment (details about legroom and number of seats).
Passengers can then judge for themselves whether they ought to contribute to one of the carbon offsetting schemes being operated on behalf of the airline by the charity PURE.
Flights will be offset by the purchase of Kyoto carbon credits, as well as through direct contribution to small-scale projects such as renewable energy technology in schools.
While on one hand this seems like a smart move to create educated and aware consumers, wouldn’t guilt-tripping passengers be a good way to deter customers? Just a thought….
via cheap flights
image via flybe