It’s a very interesting name and one that you would probably never forget, so it’s already branded.
The design is supposed to help plants survive on small amounts of water.
There is nothing worse than buying a beautiful looking plant that when you next see it, the plant is dead simply because you had forgotten to water it.
So what these pots do is tell you when they need a drop of water, it makes them behave like a little pet.
Source [Eco Friend]