TreeHugger Acquired by Discovery
Treehugger, the number one green site on the ‘net, was purchased by the Discovery Channel for $10 million dollars.
From the release,
The deal brings TreeHugger.com’s rich mix of news, blogs and advice to Planet Green and furthers Discovery’s previously announced goal of developing original programming related to the environment, sustainable development, conservation and organic living. In acquiring TreeHugger.com, Discovery is pursuing its multiplatform strategy of being the leading content provider across nonfiction genres around the world. The transaction will not have a material impact on earnings in year one.
Graham Hill, founder of Treehugger, had this to say: “I’m really excited. Discovery is an awesome, international brand. We love the people we have met so far and they have made the largest commitment by far of any media company towards green; and it’s all the way from the top of the company.”
Read the full press release at Ecorazzi
via ecorazzi
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