Figaro to Market Arabica Coffee in Europe

by Brian Yalung on Monday, February 25th, 2008

The Benguet State University in the Philippines finally obtained certification from the International Marketecology (IMO) for its organic Arabica coffee production is now considered the first organic coffee provider. IMO is the agency responsible for ensuring the quality of environmentally friendly products, organic agriculture and management systems.

Figaro, a popular name in the coffee industry shall be responsible for marketing the organically produced coffee to Europe. This development has also served as a good sign to encourage other coffee manufacturers in the Philippine province considering the demand for organically produced products such as coffee will certainly be high on demand.

Farmers in Benguet and in the region are being encouraged to engage in Arabica coffee production because of its economic viability. A kilo of the raw coffee bean is sold at P70 to P180 in the local markets.

(Source) Philippine Star

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Tags: arabica_coffee, coffee_industry, europe, Green News, Organic, organic_agriculture

Categories: Green News, Organic.

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Irene

THE LATEST FROM FIGARO….
THE CFO JUST GOT FIRED..BY TEXT. VERY PROFESSIONAL DON’T YOU THINK? THE CEO’S DAYS ARE NUMBERED..TILL FEB 28 TO BE EXACT.
JOHN DE JESUS, WHO CAME DRUNK TO A FRANCHISEE MEETING LAST JAN 28, IS WALLOWING IN P25 MILLION CASH TOGETHER WITH HIS MOTHER IN LAW YOYA TANSECO AND BROTHER IN LAW CARLO TANSECO AND A “FAMILY”LAWYER CHUNCHI SOLER AND FIGARO GOT ONLY P25 MILLION FOR ITS CASH FLOW. TSK TSK.
GERRY AND JUSTIN LIU ARE NOW THE OWNERS OF WHAT? A COMPANY THAT OWNS NO TRADEMARK, HAS LOANS IN SEVERAL BANKS? DID JOHN EXPLAIN THIS TO THE LIUS?
EMPLOYEES ARE BEING TERMINATED AND EMPLOYEES WILL NOW SEEK ASSISTANCE FROM DOLE AND NLRC.
IS THIS THE END OF A FILIPINO HERITAGE? THAT FOREIGNERS IN THE PERSONS OF GERRY AND JUSTIN LIU, UNKNOWN NATIONALITIES, WILL NOW RUN THE FAMOUS COFFEE SHOP?
OR ARE THEY PLANNING TO CONVERT ALL TO DOMINO’S CAFÉ SOON?
FRANCHISEES ARE STILL WONDERING WHAT WILL HAPPEN TO THEIR BUSINESSES. CHINESE FRANCHISEES WHO HAVE BEEN WANTING FIGARO TO CHANGE ITS IMAGE ARE NOW ON LIUS SIDE. FRANCHISEES WHO LOVE THE QUALITIES OF THE SOSYAL BRAND ARE UP IN ARMS.
WHERE ARE THE TANSECOS? AND THE MINORITY SHAREHOLDERS..WHERE ARE THEY? WHO WILL BE LEFT TO HANDLE THE FRANCHISEES? WHAT IS THE SEC DOING TO AVERT THIS TAKEOVER THAT IS UNOFFICIAL?
THE STAKEHOLDERS ARE REALLY THE FRANCHISEES…but who is bold enough to even question the sudden change in management?