December 24, 2007
Nokia NSeries Helps MTV with Climate Change Drive
The social responsibility that every company has can be measured by the efforts and intent that they include in their daily routine. Nokia, a world-renowned manufacturer of cellular phones and provider of communication solutions to every consumer has joined hand with MTV SWITCH to rev up the climate change awareness worldwide.
Nokia has agreed to support and help in the production of commercials to make sure that climate change awareness is spread thoroughly around the world. With this partnership, a wider area of scope is expected for the push of the climate change awareness that we all need today.
(Source) During the prestigious 2007 Cannes Lions Advertising Festival, camera crews using video-optimized Nokia N93i devices tagged along with the Young Creative Film Competitors on their 48 hour mission to shoot a 30 second commercial, also using the Nokia N93i, for MTV SWITCH, a new campaign from MTV Networks International designed to educate and encourage alternative options to help save the planet.
This marks the first time such extensive access has ever been granted to a camera crew during the two year history of the Cannes Lions Advertising festival.
Tags: cellular_phones, Climate Change, climate_change_awareness, nokia, Socially Responsible, social_responsibility
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