I love marketing and I especially appreciate a good marketing gimmick, but how far is too far?
Case in point – the new 4lb (4,800 calorie) burger at the Fifth Third Ballpark in West Michigan. I’m sure this is just a ploy to get people in the park, but do you have to serve up a side of heart attack with your marketing? This is nuts.
What is in the 4lb burger? See below.
5 beef patties (yes 5)
1 cup of chili
5 slices of cheese
fritos (why? – god why?)
and of course, the 4,800 calories
But that’s not the interesting part. PETA has done some math and come up with the environmental impact of this monstrous sandwich.
To create just ONE of these heart attack babies – it requires:
27 pounds of grain
4,000 gallons of water
That is insane – I mean just think about it for a sec. 4,000 gallons of water for one sandwich.
Just say no to this dumb marketing ploy or better yet, send a letter to Fifth Third Ballpark in West Michigan – and let them know just how terribly wasteful this is.