In a move to lend a big helping hand to the growing problem of e-waste, AT&T has increased efforts in its recycling drive for its 2,000 and more stores in the collection of over 14 million wireless collection devices, a move that aims to improve the current issue of 13 tons of toxic wastes making their way towards standard landfills.

AT&T estimates that they will be procuring 14 million wireless devices by 2011.

AT&T has launched its goals and initiatives:

• AT&T continues to provide recycling drop-off spots via all 2,000-plus retail locations nationwide, and it offers free prepaid shipping labels online at www.att.com/recycle.
• AT&T has added two more ways to help make recycling easy for wireless users: free, prepaid mailing envelopes in stores and online (att.com/recycle).
• Through August 2009, AT&T is working with the American Camp Association (ACA) to share its recycling mission with over 2 million children, tweens, and teens across the U.S.
• AT&T is promoting wireless recycling efforts at AT&T-sponsored music and movie festivals through 2010.
• AT&T’s volunteer organization, the AT&T Pioneers, continues community-based recycling drives across the U.S.
• AT&T continues to offer free donation drive toolkits online, including templates for recycling bins and tips for wiping data from old phones before recycling.

(Source) Press