Cadbury Announces Recycled Cardboard Packaging
For the Christmas season, chocolate maker Cadbury is going green by offering recycled cardboards which will replace the usual round metal tins for roses and chocolates. This new move is part of their “Purple goes Green” strategy which includes a pledge to cut packaging for seasonal products by 25% in 2010. So if you are looking for those tin cans, forget it. Recycled cardboards are now in their place!
(Source) Marketing Week
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Tags: cadbury, cardboard packaging, chocolate maker, christmas, christmas season, marketing week, metal tins, pledge, roses, seasonal products, source marketing, tin cans
