Coca Cola Goes Green in Beijing
Long time Olympic advertiser Coca Cola is not purely focused on getting noticed through its various streamers and ads. Actually, they are going beyond promoting their product and focusing on the green efforts.
One such practice is the collection of used pet bottles that shall be recycled and reused with the help of BOCOG and the City of Beijing. So, if you think Coca Cola is just concentrating on making sure that their advertising at the 2008 Beijing Olympics is the only thing going on, they are also trying to be responsibly green while the world is competing for the gold and supremacy at the games.
“Coca-Cola is promoting recycling at the Beijing Games with extensive signage and numerous recycling bins,” reports David G. Brooks, General Manager of the 2008 Olympic Project Group. “And we are very happy to report that all PET plastic bottles collected from all official venues will be fully recycled into valuable reuses, through a Coca-Cola partnership with BOCOG and the City of Beijing.”
(Source) International Olympic Committee
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