If you’re looking to start a social media campaign on Facebook to get fans to recycle for you, have a look at what Pepsi is doing.
image via BearCatX on Flickr
The soda pop company is enlisting fans via a Recycle app that aims to get Pepsi lovers to recycle their cans and bottles. Essentially you LIKE the page on Facebook and then make a promise to drop off your Pepsi can or bottle in one of their strategically placed recycling bins. Not only do Pepsi drinkers get to make the planet greener but they also earn rewards by referring friends and being a top 100 recycler.
So lesson learned is to create a fun (and viral) incentive to get others involved in your recycling crusade (or any crusade). Make it fun, make it memorable and make it passable from one person to the next.