Pepsi is out to put recycling front and center at the Live Earth concert in New York City this Saturday!

Their plan includes:

• Tents made from recycled Pepsi billboards will accept bottles and cans from concertgoers, who in turn will receive wristbands, messenger bags and wallets made from recycled materials.
• A commemorative Live Earth Pepsi can designed by musical artist and producer Pharrell Williams will be distributed on-site. There are currently 500 million Pepsi Live Earth cans available in stores across the country.
• Pepsi will provide more than 800 Live Earth volunteers with T-shirts promoting recycling.
• Outside the stadium, the Pepsi Sculpture Garden will feature 10′ X 10′ figures made from cans, bottles and other recycled materials.
• Frito-Lay’s SunChips brand will provide concertgoers with free “Live Brightly” T-shirts, which are also available for purchase via http://www.sunchips.com. The Alliance for Climate Protection, the movement behind Live Earth, will receive 100% of the proceeds from then online sale.

“We support Live Earth because they share our commitment to raise awareness and offer solutions for an eco-friendlier society,” said Dawn Hudson, president and CEO, Pepsi-Cola North America. “We’ll take this opportunity to educate everyone who attends the concert on the importance of recycling. We’re making great strides in eco-friendlier packaging, energy and water conservation and waste reduction. It’s all part of PepsiCo’s commitment to Performance with Purpose — to do better by doing better.”

While I like this idea, I’m still struggling to figure out hoe any of this is really green! Can you guys help me out?

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