Comments on: Waffle Cones and Ice Cream, Hold The Cup http://keetsa.com/blog/recycle/waffle-cones-ice-cream-hold-the-cup/ Keetsa! Blog is about eco-friendly and green stuff. Mon, 23 Nov 2009 15:40:43 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Dave Flaskin http://keetsa.com/blog/recycle/waffle-cones-ice-cream-hold-the-cup/comment-page-1/#comment-35246 Dave Flaskin Tue, 30 Oct 2007 06:01:39 +0000 http://keetsa.com/blog/recycle/waffle-cones-ice-cream-hold-the-cup/#comment-35246 The rats that founded Cold Stone are jumping from the ship as hundreds of Cold Stone locations are now collapsing around the US. Why? Because the "concept" of mixing stuff into ice cream has always been a fad, and the fad is now over. The product isn't that good, is grossly overpriced, and consumers are flocking back to properly formulated ice cream from other chains like Baskin Robbins and Ben & Jerry's. The Cold Stones have been largely sold to Yuppies with too much equity in their homes, who jumped into the stores to be "business owners". But since the labor costs are double the competition, and stores are too big and too expensive to run, the number of unprofitable stores is skyrocketing with the results we have here The rats that founded Cold Stone are jumping from the ship as hundreds of Cold Stone locations are now collapsing around the US. Why? Because the “concept” of mixing stuff into ice cream has always been a fad, and the fad is now over. The product isn’t that good, is grossly overpriced, and consumers are flocking back to properly formulated ice cream from other chains like Baskin Robbins and Ben & Jerry’s.

The Cold Stones have been largely sold to Yuppies with too much equity in their homes, who jumped into the stores to be “business owners”. But since the labor costs are double the competition, and stores are too big and too expensive to run, the number of unprofitable stores is skyrocketing with the results we have here

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